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Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below. Measure and track your SEO progress with Moz Pro Search engine optimization (SEO) is a way that companies increase traffic to their websites, with the goal of pushing their sites and names to the top of any search results page. This can occur with search results obtained organically or editorially. When companies are able to successfully apply SEO to their digital marketing strategies, their names and websites become increasingly visible to more consumers.