Professor Shin’s research focuses on quantitative marketing, marketing strategy, and applied economic theory. His several award-winning pieces of research advance our understanding of firms’ strategic actions in the context of social interactions and digital marketing; in particular, consumer journey in the digital sphere, word of mouth, advertising, pricing strategies, and CRM. Grow your business with digital marketing Affiliate marketing is a domain of digital marketing that has seen significant growth in the last few years. It is a form of digital marketing where merchants pay commissions to other third parties to advertise their products. This digital marketing tutorial will help you understand the basics of affiliate marketing, how you can succeed as a merchant, how you can become an affiliate, and the benefits of being an affiliate.

Although most of social networks in which companies can converse with their clients have become tools of "pay to play" (ie, that either pay or no one sees your posts), this remains one of the main techniques of Digital Marketing. The network is best for us depends on who our target audience is and how old you are, so it is essential that you know your customers. Step 6: Set up marketing automation Put simply, the practice has become more complex than ever; and without a solid digital strategy framework, you’ll get left behind. With all the aspects you need to keep an eye on when engaging in digital marketing, it’s easy to miss some elements that can make or break business success. For this reason, one of the most important things you must do before delving into the nitty-gritty of strategies and campaigns is to have a clearly defined digital strategy framework.