Request Info Apply Now Xcode web development The first thing we have to look at is reach. Consider the number of people who actually see a specific organic social media post and note that this number decreases year after year. Surprisingly, only 5.5% of people who follow your page will see your post. If you’ve got a big brand with lots of followers, that count could be even lower. That’s a lot of time and effort into getting followers – is it worth it?

Keeping an eye on specific metrics will ensure that your paid social media strategy is working in harmony with your brand-forward organic approach. And monitor these chosen metrics in one place. Consider adding paid metrics—like click through rate, website visits and conversions—to look at alongside organic social metrics to see how the two strategies work together. Traveling Field Engineer Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it's important to understand that both organic and paid social media are needed to be truly successful.